Marketing Operations Specialist

Permanent Position

Location: Hybrid 2 days per week Manchester City Centre

Our client is an all-in-one marketing agency that acts as an in-house marketing team for global brands. They are a collective of talented communicators, catalysts, and achievers that come together to create comprehensive solutions.

They are currently recruiting for a talented Marketing Operations Specialist. This is not your typical Marketing Ops Role and would give the successful candidate the chance to develop experience across a broad range of marketing projects.

The ideal candidate will have advanced front-end development skills (HTML/CSS, JavaScript), a “developer mindset” that emphasizes precision, creative experience in Photoshop and Figma for editing and adapting campaign assets, and a marketing background to effectively translate strategy into execution.

They are up to date with best practices, adept at collaborating with marketing strategists, and have a keen eye for design and user experience. This role is designed to support a lean, agile marketing team, requiring versatility to handle diverse technical, creative, and strategic tasks with minimal supervision.

We are looking for a highly skilled and detail-oriented Marketing Operations Specialist to develop, maintain, and optimize our digital marketing initiatives—primarily through CMS development, CRM operation, campaign execution, email template creation, and creative asset production. As the subject-matter expert in these areas, you will collaborate with key stakeholders and department heads to deliver pixel-perfect, high-impact marketing campaigns.

Responsibilities

CRM Operations & Campaign Management

• Operate our in-house CRM to build and manage audiences and segmentation logic.
• Build and execute marketing campaigns, ensuring timely and targeted delivery across customer segments.
• Build and test in-platform rewards to ensure error free delivery of marketing activities

CMS Development & Maintenance

• Serve as the go-to expert on our Content Management System (CMS), creating and updating web pages based on stakeholder requirements, brand guidelines, and UX best practices.
• Implement advanced front-end functionality using HTML, CSS and JavaScript to enhance user engagement and interactivity.
• Review site structure, menus, and overall functionality, ensuring consistency, optimal performance, and accessibility compliance.
• Troubleshoot and resolve issues, suggesting improvements for continuous optimization.

Creative Asset Production & Adaptation

• Edit, optimize, and adapt creative assets in Photoshop and Figma to suit campaign needs while maintaining brand consistency.
• Collaborate with creative teams to produce high-quality visuals for web, email, and social channels.
• Apply design thinking principles to ensure assets support both aesthetic and strategic objectives.

Email & SMS Communications

• Use platforms like SendGrid, Twilio, and Mailjet to build and deliver email and SMS communications aligned with brand and campaign objectives.
• Collaborate with translators and marketing strategists to review campaign copy and assets for suitable use in initiatives while following content best practices to avoid spam flagging.

Email Template Creation & Management

• Develop responsive, dynamic email templates using HTML and CSS, ensuring compatibility across various devices and email clients.
• Translate creative mock-ups from Figma or Photoshop into functional, visually compelling email layouts.
• Regularly audit and refine email templates, incorporating best practices to improve deliverability and performance.

Collaboration & Stakeholder Communication

• Partner with internal teams—including Creative, SEO, and Conversion—to gather requirements, prioritize tasks, and align on project objectives.
• Work closely with marketing strategists to translate high-level campaign strategies into tactical, executable deliverables.
• Communicate effectively with department heads, stakeholders, and technical peers to manage expectations, timelines, and deliverables.
• Provide training and support to team members and colleagues, ensuring clarity on workflows and best practices.

Quality Assurance & Design Best Practices

• Maintain a “pixel-perfect” standard, carefully verifying each build or template against mock-ups to ensure accuracy and aesthetic quality.
• Adhere to coding standards, guidelines, and design principles to achieve consistency and brand integrity across all assets.
• Conduct regular reviews of live sites and email campaigns to identify areas for improvement.
• Perform testing (UAT) on larger projects outside of BAU as required

Continuous Improvement & Documentation

• Contribute to the development of internal tools, processes, and documentation to streamline and standardize workflows.
• Stay current with industry trends, emerging web technologies, and best practices in digital marketing and design.
• Provide feedback and suggestions to the team lead and management on how to enhance and evolve our Mark Ops capabilities.

Requirements

• 2+ years of experience in front-end development or a similar technical marketing operations role.
• Advanced proficiency in HTML, CSS, and JavaScript, ideally with experience in modern frameworks/libraries (e.g., React, Vue, or similar).
• Proven track record of building and optimizing web pages and email templates.
• Proficiency in Photoshop and Figma, with the ability to edit, adapt, and optimize creative assets for multiple channels.
• Experience translating marketing strategies into technical and creative executions that meet campaign objectives.
• Proficiency in using CRM platforms to orchestrate the delivery of marketing offers and communications.
• Understanding of email deliverability and cross-client testing is a plus.
• Strong eye for design, capable of translating mock-ups into pixel-perfect, responsive pages and email templates.
• Ability to adhere to brand guidelines while also proposing improvements where beneficial.
• Excellent verbal and written communication skills, with the ability to explain technical concepts to non-technical stakeholders.
• Experience working in cross-functional teams, balancing multiple tasks and priorities.
• Analytical mind with a solution-oriented approach to troubleshooting and issue resolution.