Content Specialist
Digital Marketing Agency
Manchester / Hybrid

Content Specialist / Digital Marketing Agency / International clients / 25 days holiday per year plus bank holidays / Flexible working / Private health care / Enhanced maternity and paternity packages / Access to discount and reward portals

The Marketing Content Specialist is responsible for managing the brands’ online presence by working closely with stakeholders to plan and edit engaging content across a variety of mediums and customer segments. The focus of this role is to curate and distribute relevant content to attract, acquire and maintain customer engagement.

You are detail and results-driven, team-spirited, skilled and imaginative, who can identify customer needs through research, reporting and experimentation in order to drive profitable customer action and meet marketing objectives.

Responsibilities

You will be responsible for following tasks:

• Assist teams and stakeholders in ensuring the execution of brand strategies.
• Executing the brand content marketing strategies across the customer lifetime journey.
• Collaborating with agencies to produce high quality content and creative assets.
• Writing, editing and/or refining digital copy.
• Delivering strong, engaging content to clients.
• Planning content calendars with agencies.
• Revising and optimizing dated content using information gathered in SEO research.
• Analyzing web metrics for overall success of different content and developing plans to optimize them.
• Creating content distribution network with other marketing verticals.
• Performing audits on site usability, usefulness, content, and branding from a user POV
• Publishing digital content through a CMS.
• Ensure our content has a consistent tone of voice, visual communication style, and brand adherence across all touch points – working continuously within existing and expanding brand guidelines.

Requirements:

• Strong knowledge of the latest content marketing trends
• Experience with content writing and ad copy writing
• Knowledge of SEO fundamentals, adhering to the latest Google algorithms
• Familiarity with how to distribute content through social media
• Video content ideation and execution
• Experience managing vendors
• Detailed reporting skills to demonstrate content ROI
• Ability to work within and groups as well as autonomously
• Experience managing budgeting