Senior Analyst - Paid Media

Location: London (Hybrid 2 days per week on site)

Our Clients ambition is simple. To combine their global know-how with local insight to help clients turn their business goals into reality. By offering innovation, automation and organizational design. All with a personal touch.

Summary

As a Senior Analyst within the Business Intelligence team you will be responsible for providing insight and analysis into the performance of our client’s marketing strategies, the global digital brands we work with, and ultimately their customers. You will combine your deep expertise in digital marketing analytics with your knowledge of quantitative and statistical methods to ensure that our overall business and marketing strategies become ‘data driven’ and that Managers across different business lines are able to consume insights needed to align to business key performance indicators.

You will be responsible for being the primary thought leader on the performance of paid media campaigns across multiple broadcasts mediums and providers, including websites, apps, affiliates, SEO and much more. You will focus on extracting, organising, and interpreting data to provide insights that help inform strategy and improve campaign results. This role will require strong analytical skills and the ability to communicate complex data in a clear and concise manner.

In addition to being a key delivery analyst, you must also lead the development and maturity of our digital analytics capability. This will be through three main routes; standards (the creation of new analytical approaches for others to follow), teaching (showing others how to become better at digital marketing analytics), and industry best practice (identifying trends & technologies that we should adopt). Further, you will need to lead on the design and execution of new, critical intelligence assets (e.g. a completely new attribution model). Working in a collaborative nature with other business units and stakeholders across the organisation you will combine data sources to provide a comprehensive overview of business performance including financial data, customer data, product data and market research assets.

Key responsibilities include:

• Analyse and interpret data from paid media campaigns across multiple platforms and medias.
• Track and report on key performance indicators (KPIs) including CTR, CPA, ROAS, and conversion rates.
• Develop regular reports that provide actionable insights into campaign performance and business impact.
• Identify trends and opportunities for optimization by leveraging data from various ad platforms and analytics tools.
• Help to visualise customer journeys, assist in optimising conversation rates, and measure effectiveness of creative decisions
• As a subject matter expert, set the standards on best practice within the BI team and the wider group
• Distil knowledge to junior analysts to increase effectiveness across the team
• Assess indirect impact of 360 media campaigns.
• Collaborate with the paid media and marketing teams to analyse performance, refine strategies, and suggest data-driven improvements.
• Conduct in-depth analysis of audience behaviour, segmentation, and targeting to optimize campaign performance.
• Assist in setting up and managing tracking parameters, conversion goals, and custom reports to ensure accurate data collection.
• Monitor industry trends and platform changes, providing insights on their potential impact on performance and strategy.

Requirements

• An analytical mindset. The ability to think logically about complex business problems and how the use of data and analytics can solve these problems
• Strong previous experience in paid media analysis, particularly as regards to online focused businesses
• Forward Thinking – Able to build relationships with stakeholders and identify areas where analytics can provide value
• Business and technology hybrid profile, with priority given to business background and acumen
• An understanding of BI and/or Data Warehousing concepts and methodologies, and experience using major Business Intelligence tool(s)
• Confident ability in SQL and Tableau
• Ability to create and present analyses and reports. As well as utilising expert technical and industry knowledge to advance requests beyond the initial requirements and provide their own opinions and suggestions
• Strong Communicator – An ability to effectively discuss, translate, and describe technical subjects to a non-technical audience and vice versa. Show the ability to bring other teams around to thinking about how data can help improve their processes
• Mentorship to ensure high standards are achieved across the team
• Experience with web analytics tools, Big Query, Campaign Manager data sets and visualisation tools such as Looker studio, Power Bi, Tableau or similar
• A team player, able to work together with the global BI team to deliver key business objectives.

If you are interested in the vacancy please don't hesitate in applying.