Mobile ASO Manager (Apple App Store / Google Play Store)

Location: Cape Town (Waterfront)

Hybrid (3 days week in office)

The Role

Our client is a all in one marketing Agency who work with clients in the I Gaming Sector.

Role Summary

As a Mobile ASO Manager, you will play a key role in optimising and improving the visibility and performance of our clients' branded mobile apps / social games in the Apple App / Google Play Store.

You will be at the forefront of our ASO strategy, working closely with product, design and marketing teams to drive lead and user base growth and search visibility.

Responsibilities:

Develop and implement comprehensive ASO strategies for mobile products for Apple App Store/Google Play Store, including keyword research, app store page optimisation (title, subtitle, keywords, descriptions), custom product page and visual asset optimisation.

Conduct daily keyword monitoring and explore new storefront opportunities, staying ahead of market trends, competitors and identifying new niches for user base growth.

Work with designers on ASO graphics, icons and other creative assets to ensure they are optimised for conversion and comply with app stores guidelines.

Analyse the effectiveness of App Store pages with a focus on increasing conversion rates and search visibility in different categories and GEOs, adapting content and visuals to specific market characteristics.

Coordinate with the design team to set briefs, prepare scripts and manage the creative production process, including A/B testing and optimisation of app store pages.

Monitor and adapt to the latest trends in app store page design or techniques (e.g. in-app events, custom product pages), as well as updates to Apple App Store and Google Play Store policies and features.

Prepare comprehensive and easy-to-understand reports in Excel and Power Point on ASO performance, highlighting key metrics and insights to inform future strategy and business decisions for C-level executives.

Qualifications and Experience

Essential:

Minimum 3 years' experience in a similar role with a strong analytical mindset and excellent knowledge of marketing metrics.

Experience of managing search traffic and running A/B tests in ASO.

Strong skills in semantic core building for ASO purposes.

Analytical mindset. Possess expertise in using Excel for data management and analysis tasks.

Demonstrate proficiency in numerical analysis and the ability to accurately interpret data and trends.

Experience of ASO tools such as ASO Mobile (ASO Desk, App follow), Sensor Tower, App Tweak, Split metrics.

Must have direct experience with ASO for mobile apps / games.

Ability to manage app store crises, such as sudden drops in rankings due to algorithm changes or negative reviews, with strategies to quickly regain visibility and user confidence.

Practical experience of ASA / Google Ads

Proven success in ASO with proven case studies

Experience in mobile app marketing, performance marketing, influencer marketing and knowledge of competitive analysis techniques

Ability to manage multiple projects to tight deadlines