VIP Marketing Manager
$75,000 - $85,000 CAD
Full Time
Halifax, Nova Scotia (Hybrid)

Are you a Customer Retention/CRM Manager with experience of strategising and managing VIP customer retention, customer offers, and customer loyalty schemes within the entertainment sector? Do you like the idea of working with fun and interesting subject matters, including some of the leading sports teams, sports personalities, and celebrity entertainment superstars, globally?

If you're a creative thinker, with great experience of creating, managing, and executing a range of bonus, incentive and email strategies, this VIP Marketing Manager position could be a great role to help you maximise your talents.

The Job...

Reporting to the Head of VIP Marketing, you'll be responsible for identifying, targeting, and influencing user behaviour to increase player retention and profitability, using your strong experience of customer retention marketing principals within the entertianment sector. It’s a full-time role, with flexible hours. There's also plenty of flexibility in terms of where you conduct your work. Longer-term you'll be in a modern Halifax (Canada/Nova Scotia) office 2 days a week, with the rest of your work conducted from home.

You'll be responsible for:

- Leading VIP marketing strategies to support the retention marketing program.
- Planning and executing loyalty strategies to support their client's brand retention efforts.
- Taking the lead on special projects designed to improve profitability of the active VIP and hosted customer base.
- Managing the brand's VIP program.
- Making sure campaigns, creative briefs, and other strategic marketing documents, and overall retention campaign calendar, accurately reflects the objectives, target groups, and ROI, in line with the business strategy.
- Communicating campaign metrics, results, and recommendations to stakeholders.
- Defining and collaborating on the personalisation of the VIP customer experience both on and off the website.
- Continued analysis through technology audits, content audits, process audits and stakeholder feedback.
- Identifying new areas for improvement and development of VIP lifecycle campaigns and articulate these to business leaders.
- Overseeing and controlling budgets, making sure campaigns stay within budget, whilst achieving the required goals.
- Managing internal resources and coordinating project responsibilities including allocating and prioritising the tasks of marketing coordinators and marketing operations staff.
- Responsibility for summary reports and post-campaign analysis of all projects, using business intelligence resources to ensure maximum performance.
- Developing and implementing a model/models to ensure early detection of high value players.

About You...

The VIP Marketing Retention Manager that takes on this exciting challenge will have an in-depth knowledge of VIP customer journey optimisation best practises, with experience in developing and implementing testing strategies across a variety of channels. You'll be an expert at defining the right strategy for the right channel to maximise customer retention and increased ongoing profitability. This is very much a strategy and management/coordination role, however you should know how to implement the work too, as on occasion you might need to support and guide the marketing ops staff you work with.

Here's some of the key experience you'll need to demonstrate:

- At least 3 to 5 years of digital marketing experience with a successful track record of implementing and managing digital marketing programs in a multi-channel environment.
- Experience of the full VIP customer journey, including designing and analysing contact strategies, automation techniques/tools, and customer experience optimisation.
- Previous experience of managing VIP rewards programs and/or customer loyalty schemes.
- Clear track record of data driven marketing and a/b and multivariate testing.
- The ability to interpret and present data/results to stakeholders in engaging and meaningful ways.
- Excellent time management skills and the ability to run and prioritise multiple projects at once.
- Experience in leading, coaching, and mobilising retention marketing teams.

The Company...

This is a digital marketing business enjoying hyper-growth at the moment. For a creative and strategically-minded CRM Manager/Customer Retention Manager or VIP Marketing Manager, this represents a great opportunity to think outside of the box and get involved in the types of retention and loyalty campaigns you won't be able to, elsewhere. 

They also have a track record of promoting from within, so as more brands come online, more opportunities for promotion prospects will naturally appear.

In addition to an attractive salary of $75k - £85k CAD DOE, the company also provides flexible hybrid/remote working, along with exciting future prospects, and a whole heap of extra benefits such as life insurance, private medical cover, death in service benefits, pension contributions, and much more.
 

Want To Apply?

We're interviewing and shortlisting for this role right now, and expecting to get suitable candidates in for interview quickly. If you're interested, please apply with your up-to-date CV by clicking the link below.