Marketing Operations Specialist

Halifax, Nova Scotia

Hybrid (2 days a week in office)

We are looking for a highly skilled and detail-oriented Marketing Operations Specialist to develop, maintain, and optimize our digital marketing initiatives—primarily through CMS development and email template creation. As the subject-matter expert in these areas, you will collaborate with key stakeholders and department heads to deliver pixel-perfect, high-impact marketing campaigns.

The ideal candidate has deep expertise in HTML/CSS, solid knowledge of JavaScript, a “developer mindset” that emphasizes precision, is up to date with best practices, and has a keen eye for design.

Responsibilities

CMS Development & Maintenance

• Serve as the go-to expert on our Content Management System (CMS), creating and updating web pages based on stakeholder requirements and brand guidelines.
• Review site structure, menus, and overall functionality, ensuring consistency and optimal user experience.
• Troubleshoot and resolve issues, suggesting improvements for continuous optimization.

Email Template Creation & Management

• Develop responsive, dynamic email templates using HTML and CSS, ensuring compatibility across various devices and email clients.
• Collaborate with creative teams to translate mock-ups into functional, eye-catching email layouts that maintain brand consistency.
• Regularly audit and refine email templates, incorporating best practices to improve deliverability and performance. 

Collaboration & Stakeholder Communication

• Partner with internal teams—including Creative, SEO, and Conversion—to gather requirements, prioritize tasks, and align on project objectives.
• Communicate effectively with department heads, stakeholders, and technical peers to manage expectations, timelines, and deliverables.
• Provide training and support to team members and colleagues, ensuring clarity on workflows and best practices.

Quality Assurance & Design Best Practices

• Maintain a “pixel-perfect” standard, carefully verifying each build or template against mock-ups to ensure accuracy and aesthetic quality.
• Adhere to coding standards, guidelines, and design principles to achieve consistency and brand integrity across all assets.
• Conduct regular reviews of live sites and email campaigns to identify areas for improvement.
• Perform testing (UAT) on larger projects outside of BAU as required

Continuous Improvement & Documentation

• Contribute to the development of internal tools, processes, and documentation to streamline and standardize workflows.
• Stay current with industry trends, emerging web technologies, and best practices in digital marketing and design.
• Provide feedback and suggestions to the team lead and management on how to enhance and evolve our MarkOps capabilities.

Qualifications

• Bachelor’s degree in Computer Science, Web Development, Marketing, or a related field (or equivalent work experience).
• 2+ years of experience in front-end development or a similar technical marketing operations role.
• Expert-level proficiency in HTML and CSS, with a strong knowledge of JavaScript.
• Proven track record of building and optimizing web pages and email templates.
• Familiarity with CMS platforms and version control systems (e.g., Git).
• Understanding of email deliverability and cross-client testing is a plus.
• Eye for design, capable of translating mock-ups into pixel-perfect, responsive pages and email templates.
• Ability to adhere to brand guidelines while also proposing improvements where beneficial.
• Excellent verbal and written communication skills, with the ability to explain technical concepts to non-technical stakeholders.
• Experience working in cross-functional teams, balancing multiple tasks and priorities.
• Analytical mind with a solution-oriented approach to troubleshooting and issue resolution.
• Motivated individual, comfortable with rapid changes.
• Ability to multi-task and meet deadlines all while having a strong attention to detail.
• Ability to travel, when required.
• Regular, consistent and punctual attendance. Must be able to work variable schedule(s) with consideration for multiple time zones and teams in various locations around the world. Will be required to be on-call as necessary.
• An articulate speaker who can clearly communicate ideas and concepts in a presentation deck.

This is a fantastic opportunity to join a growing agency based in Halifax.  

The company offers a competitive annual salary, group term life insurance, medical and dental benefits and long-term disability coverage, RRSP contributions, wellness allowance and much more!

If this sounds like the ideal position for you then apply today!

Our client is committed to fostering a workplace that prioritizes inclusion, respect, and equal opportunity for all. We encourage applications from women, Indigenous peoples, racialized individuals, people with disabilities, those of diverse sexual orientations or gender identities, individuals from diverse socio-economic backgrounds, newcomers, and those who can contribute to the richness of our community through their unique perspectives and lived experiences. We value diversity and believe it enhances the growth and success of our organization. All qualified applicants are welcome to apply; however, preference may be given to Canadian citizens and permanent residents.