Director of CRM Performance & VIP
Full Time
Circa €100k EUR + up to 62.5% bonus
Malta (on-site, up to 2 weeks per annum remote working)

Are you a highly analytical CRM leader focused on performance? Do you prefer the side of CRM focused on data product, machine learning models, reporting and dashboards, all with a view to making sure CRM performance is fully optimised?

If this sounds like you and you'd like to work for a leading iGaming operator that's in full-on growth-mode, this is a fantastic opportunity to become part of an amazing team of CRM and VIP experts, working across a range geographies and products including online casino, sportsbook and poker.

The Job...

Reporting to multiple Regional Managing Directors, you'll be supported by a team of 10 direct reports, including 1 Head of CRM Performance and 1 Head of VIP.

It’s a full-time role, and you'll be working on-site in a modern office in Malta, with flexibility to work 2 weeks per annum remotely.

You'll be responsible for:

- Collaborating with the Head of VIP and CRM lifecycle leads to translate group strategy into actionable goals.
- Ensuring all CRM & VIP efforts align with overall group objectives.
- Conducting monthly CRM & VIP business reviews with analytics, focusing on budget investment and performance across lifecycle stages and customer segments.
- Using insights to continuously improve segmentation, offers, lifecycle management, and campaign effectiveness.
- Presenting CRM & VIP KPIs and optimisation initiatives to local Managing Directors.
- Educating CRM Campaign Operations teams on the capabilities of the CRM Database Operations function.
- Empowering teams to leverage data and predictive models to build advanced segmentation and lifecycle automation.
- Collaborating with the Data Product and analytics teams to enhance audience segmentation.
- Supporting the development of machine learning models, performance dashboards, and campaign reporting tools.

About You...

It's worth noting this IS NOT a CRM/VIP campaign/operations style leadership role - this is a role focused on improving CRM/VIP data, performance, and improving dashboard / reporting tools.

You'll need to be super analytical and a great leader of people, also able to deal with senior level stakeholders.

Here's some of the key experience you'll need to demonstrate:

- 10+ years in CRM and VIP, preferably within the online gaming industry.
- 5+ years in a senior leadership role managing cross-functional teams.
- Strong background in CRM strategy, performance optimisation, and stakeholder communication.
- Analytical mindset with the ability to turn data into actionable insights.
- Exceptional communication and presentation skills.
- Comfortable leading teams working with CRM Database Operations and SQL-based tools.
- Collaborative, cross-functional approach to leadership.
- Experience working with SQL and QlikSense is a plus.

The Company...

This is a growing, financially secure, gambling operator with licenses in a number of regions. It's a business that encourages innovation, independence and celebrating success, where you'll be part of multi-cultural and diverse team, with people from all over the world.

They also have a track record of promoting from within so for the career-minded there is plenty of scope for progression.

In addition to an attractive salary of circa €100k EUR DOE, the company also provides great bonus potential (up to 50% personal and up to 12.5% company stretch target), along with exciting future prospects.

Additional benefits include:

- One-off relocation allowance of 1500 Euro if you're moving to Malta from overseas.
- 500 Euro per child for overseas relocations.
- Wellness and insurance plans.
- Training budgets for enhanced career development.
- The ability to work remotely up to 2 weeks per annum.

Want To Apply?

We're interviewing and shortlisting for this role right now, and expecting to get suitable candidates in for interview quickly. If you're interested, please apply with your up-to-date CV today.