Digital Marketing Manager
60,000 – 70,000
Full Time
Altrincham WA15 (Hybrid)

Are you an experienced Digital Marketing Manager, with excellent team leadership skills? A B2B marketing specialist in need of a new challenge? If so, this is a fantastic opportunity to join a rapidly growing, forward-thinking, professional services firm with an enviable reputation in the marketplace and a leadership team that properly "gets" marketing and, as such, invests heavily in the function.

The Job...

Reporting in to the Head of Marketing and, to an extent, the CEO, you'll be responsible for all aspects of digital marketing budget, strategy, implementation, and reporting. You'll be supported by and will manage a Senior Digital Marketing Executive and a Senior SEO Executive. With the way the business is growing, your management responsibilities will likely also grow over time too.

You'll be responsible for:

- Developing, managing and co-ordinating all digital marketing lead generation campaigns and activities, including SEO and PPC campaigns.
- Devising innovative digital campaign strategies and processes to drive and optimise online traffic and leads using all available digital marketing channels.
- Overseeing the cost effectiveness of the digital marketing budget and the return on investment.
- Researching, analysing and interpreting digital marketing trends and competitor performance.
- Tracking, analysing and reporting on the effectiveness of digital marketing campaigns using various analytics software.
- Directing, implementing and managing website improvements to improve lead generation efficiencies (including CRO & UX).
- Overseeing the email marketing strategy.
- Providing support and assistance to the Head of Marketing and playing a key role in the strategic planning and management of the wider department.
- Overseeing social media usage within the marketing team, including paid social activity.
- Reviewing new technologies and keeping the firm at the forefront of developments in digital marketing.
- Managing digital supplier relationships and external web development contractors.
- Managing 2 direct reports and assisting with their development and performance.
- Identifying and undertaking training and development as required in order to meet personal and business needs (both for yourself and your direct reports).

About You...

The Digital Marketing Manager will need to come with strong digital marketing and team management experience - you'll already have extensive experience of managing people and will also love being hands on with PPC and SEO (PPC budget is circa £600k per annum).

Here's some of the key experience you'll need to demonstrate:

- A proven track record in creating and executing successful marketing strategies across all digital channels (and be comfortable being hands on and subject matter expert when it comes to PPC).
- Experience in leadership with strong communication and interpersonal skills, and the ability to motivate and guide a growing team of digital marketers.
- Previous marketing leadership experience in a professional services business is preferable (B2B marketing experience is a must).
- The ability to come in and hit the ground running, driving forward pre-existing digital marketing plans and developing plans, moving forward.

The Company...

This Digital Marketing Manager role is a full time, permanent position, in-house position for a professional services firm. That said, you'll be working across multiple brands/departments so the work and the work environment certainly has an agency vibe. This also isn't your typical 'stuffy' professional services firm; it's a forward thinking company with a vibrant culture.

In addition to an attractive salary of £60k - £70k DOE, the company also adopts a hybrid working model, typically 3 days in the modern Altrincham office and 2 days from home, each week (however this isn't set in stone and there will naturally be times when you need to be in the office more). There are flexible start times too, with standard hours being 9am-5.30pm, however if better for your lifestyle you can flex any intervals up to an hour either side of this.

Some additional benefits include:

- 26 days holiday, plus your birthday off, plus bank holidays off
- A work from home contribution of up to £250
- £30 per month health and wellbeing contribution
- 2 pension schemes
- Death in service benefit (4x salary)
- A discretionary bonus scheme (you'll be eligible for this after 6 months in the business - it's been paid for the last 3 years at 5% of salary)
 

Want To Apply?

We're interviewing and shortlisting for this role right now, and expecting to get suitable candidates in for interview quickly. If you're interested, please apply with your up-to-date CV today.

Chris